Marketing & Advertising
To say
marketing is to sell, advertise, influence, promote or publicize something,
whether it be a product, service, organization, or idea. But what is
Advertising?
Advertising
is to make a statement or issue by presenting it in a form which can be easily
consumed by the public. Now that we know what “Marketing” is, the next question
that we would want to answer is:
Ø What is Advertising?
There are many advertising approaches
in the world to reach the public, but some of them stand out from the rest.
Advertising
is all about making a point or issue, which can help a business generate more
money, gain public attention and ultimately make more sales.
So, for the
purpose of making a point or issue and to communicate your business or services
to the public, you need to use Advertisements.
In the
United States, the advertising industry is very large, with the revenue
generated through advertisements in the country being over a trillion dollars a
year. That’s almost as much as our biggest economy, China! Advertising can be
done by both the private sector and the Government.
The
Government also uses Advertising to promote some campaigns such as Army
recruiting campaigns or the Geographical Marker Program.The private sector also
uses Advertising to promote their products and services. These advertising
firms are called Advertising Agencies and they create advertisements for the
companies, like for example:
- o
Corporation
Office of Advertising (COA) - o
John
Martin Advertising - o
Alfred
J. Young Advertising - o
J.
Walter Thompson Advertising - o
Bert
Lasko Advertising - o
Strategic
Advertising Services (SAS) - o
American
Advertising Agency (AAA) - o
DCI
– Advertising, Inc. - o
Virgil
Emery Advertising
How do
Advertising agencies create their advertising?
In every
country there is a set of rules and regulations in which a company must comply
with if they want to use advertising as part of their marketing campaigns.
Advertising
agencies have an in-house team of creatives who work on the various advertisements.
They are called copywriters. They have to create creative campaigns and
products which would leave a lasting impression in the minds of the customers.
The
most common forms of advertising are:
o
Out
of Home (OOH) Advertising
o
Outdoor
Advertising
o
Signage
o
Web
Marketing
o
Advertisements
on Radio
o
Print
Ads
A newspaper
is a medium that is particularly popular because of its long-lasting impact on
the people. A newspaper attracts a huge readership and it does so with its
advertisements.
There are
many types of newspapers such as Lifestyle and Business newspapers, Health and
Education newspapers.
In order for
a newspaper to earn revenue, it is made up of different types of pages. These
pages include the front page, sports pages, features, general news, science and
technology, home, entertainment, sports, religion, education and business
sections.
Publications
such as newspapers must have news stories, articles, and features on every
page. The purpose of the newspaper is to spread and spread knowledge and
information.
News
headlines must be descriptive and informative. In order to attract the readers,
the headlines need to mention an event, information, and a big announcement for
the readers to get more interested.
Ø What is a Newspaper?
The word
Newspaper comes from the words Newspaper or Newspaper’.Basically a newspaper is
a large magazine printed in the same size as a large encyclopedia.
A newspaper
will typically have a variety of articles for the readers to read. The main
type of newspaper is that of a current affairs and current affairs will include
the news, sports and feature news.
In the
United States, a newspaper is a newspaper that contains a serialized work or a
novel. In most countries, a newspaper is a newspaper and not a serial.
Ø What is the difference between
Newspaper and Magazine?
The publisher
or the owner of a newspaper, for example, will determine what will be published
in the newspaper. For example, a newspaper may contain a magazine cover or an
entertainment page.
A newspaper
is a publication, but a magazine is more like a book. It has different types of
articles that are comparable to a magazine.
The United
States produces the most number of magazines in the world. And, there are many
types of magazines that can be purchased.
Ø How does the audience feel when they
read newspaper?
Well, it’s
not just the readers that are reading it, it’s also the advertisers. Ads in the
newspapers are a major part of the newspaper.
The
advertisers use the newspaper to reach their target audience. They do this
through the newspaper. They pay a newspaper to place their advertisements in
the newspaper.
The
advertisers also use the newspaper to promote their products and services. When
an advertiser buys an advertisement in the newspaper, they advertise their
products and services in the newspaper. The newspaper then uses the newspaper
to reach out to their audience.
It is true
that newspaper content is written for the readers and to attract their
attention. However, a newspaper is also meant to inform readers about the
contents that will be published in the newspaper.
Ø What types of Advertising are there
in a Newspaper?
There are
many types of advertisements that can be placed in a newspaper. The advertising
techniques can vary depending on the target audience.
The primary
target audience are the readers of a newspaper. The primary target audience of
a newspaper is the people who buy it.The advertisers who can get maximum
exposure with the readers of the newspaper include the pharmaceutical
companies, booksellers, dentists, and car dealers.
For example,
a car company can display its advertisements in the newspaper to reach out to
readers in the process. The car companies will often attach their advertisement
to the entertainment section, for example, when a popular actor will promote a
new car.
Ø What Types of Advertise are available
in a newspaper?
The
advertisers usually use different types of marketing strategies in order to get
maximum exposure and exposure with the readers of a newspaper. Advertisers
usually find different types of marketing strategies such as:
Advertising
on:
o
The
front page of a newspaper
o
The
sports pages
o
The
sports section
o
Features
in the sports section
o
Feature
stories
Advertising
on the front page of a newspaper helps in attracting the readers. However, in
some countries, readers may not read the front page of the newspaper.
Ads in
sports pages are effective in attracting the readers of a newspaper. It is
because sports pages are full of sport. Sports is the biggest sport in most
countries. In most countries, people are passionate about sports.
Also, ads on
the sports page help in promoting other sports and more people would want to
read sports pages. This is because there are other sports activities that are
associated with the sport.
Ads on the
sports section are usually the type of advertisements that can be found on the
sports pages. Sports is the biggest sport in many countries. People are
passionate about sports. And, this passion makes sports pages a popular place
to advertise.
Most people
don’t read the newspaper’s news section. However, people do read articles about
the sport in the sports section.
Advertising
on the news section is usually the type of advertisements that can be found on
the news section of a newspaper. This is because people read the news as it is
a popular part of the newspaper.
It is
because news sections are usually written by sports journalists.
Advertising
on the front page of the newspaper helps in drawing readers’ attention to the
advertisements. In order to get the reader’s attention, the advertiser uses the
front page of the newspaper. Also, they use text on the front page of the
newspaper to attract the reader’s attention.
Ø Paid Reader Ads :-
Paid reader
ads are placed on the front page of the newspaper. Readers are encouraged to
get more information about the company they are paying to place the ads. This
is done through the paid reader ads on the front page of the newspaper.
This feature
allows advertisers to get readers’ attention. Readers read the paid reader ads.
It is because the readers read the paid reader ads.
Moreover,
readers are encouraged to get more information about the product they are
paying to place the ads.
Ø Print Your Newspaper :-
People do
pay some amount to get their newspapers printed in the local newspaper printer.
However, this is not a popular strategy among advertisers.
The
newspapers are printed by the local paper printer or directly by the local newspaper
owner. It is only a few people can afford to pay for a newspaper printing job.
In some countries, advertising in local newspapers is the best way to sell
their goods and services. It is because the local newspaper is the biggest and
most trusted source of information.
Ø Proximity and Print Space :-
People
usually go to the local newspaper printer when they want to place their
advertisement. This is because people can see the newspaper printing job. The
people who work in the newspaper printing jobs are also happy with the job they
do. There are usually about a few people working in the printing business. This
way, they can afford to pay for a newspaper printing job.
However, it
is not common for people to buy their newspaper through a newspaper printing job.
It is because they have to pay to get the newspaper printed. This is expensive.
Moreover, most people don’t want to have to pay for the newspaper printing job.
Advertising
on the front page of the newspaper is a popular feature for people who are ready
to pay to place their advertisement.
Ø Expand Your Brand :-
People are
always ready to buy the products that they have seen in the advertisements on
the local newspaper. This is because these advertisements are usually attached
to the products that people have seen in the advertisements.
Ø
Expand Your Business :-
Advertising
on the local newspaper is also effective for companies that want to expand
their business. It is because many people are ready to buy products or services
that they have seen in the advertisements on the local newspaper.
